Session 1: Today’s lecture will focus on Type Hierarchy. Following the lecture I will demonstrate Illustrator Lesson 7: Type Layout.
Illustrator Lesson 7: Type Layout
Placing text from external documents
Setting up type in columns with gutters
Using the Character pallette
Using the Paragraph pallette
Storing paragraphs and character styles
Session 2: Today we will begin InDesign lessons. InDesign has several similarities to Illustrator, but it meant to be used for laying out multiple page print documents, while Illustrator allows artist to create drawings and illustrations. I’ll also be covering the details for the next project.
Project 2: Business Card, Letterhead, and Envelope (9 points)
Due: Session 2, Week 8
Description
Each day we encounter examples of information design: charts, diagrams, graphs, instruction manuals, maps, schedules and traffic signs. Among the most common are business identity sets including a business card, letterhead, and envelope designs. A well designed business identity gives potential customers and employers confidence in the organization or individual. It relies on a simple and attractive logo, clear typography, appropriate use of color, and a well-established type hierarchy. Design a business card, letterhead, and envelope for yourself to present to potential employers. Browse examples on the web for inspiration. You may use the monogram exercise for your logo, but put effort into improving your original work. This project will allow you to develop an awareness of typographic attributes and visual hierarchies as well as understand the significance of contrast, proportion, scale and space.
Requirements
1. Define the design problem and objectives, considering how the text might be used.
2. Establish X and Y axes, then define your columns using ruler guides.
3. Create basic text styles that will help organize the text in a logical manner.
4. Use typeface (regular, bold, italic and so on), type size, paragraph spacing, indents, rules, dingbats and tabs to create your hierarchy.
5. All typography must be formatted without repeated invisible characters (hard return, soft return, tab, word space). In other words, on the Paragraph panel apply space with the space before or space after functions.
6. Select absolute leading values; do not use auto leading.
7. The final product must fit on a standard sized business card, one letter-sized page, and one #10 business sized envelope (9.5″ x 4.125″).
9. Do not alter horizontal or vertical scaling for type; keep all at 100 percent.
10. Place your designs in a new document to show them all together with drop shadows.
11. Upload all four Illustrator documents to Canvas by session 2 of week 8.
Point Breakdown
3 points may be earned for your typographic aesthetics and hierarchy
3 points may be earned for your use of space and information design
3 points may be earned for your use of color, contrast, scale, and proportion
Download an Illustrator Business Card Template
InDesign Lesson 1: The Basics
Overview of the tools
How to use text boxes
Adding placeholder text
Understanding how text flows
Using TypeKit