Session 1: Today I will be presenting part one of a lecture on color by Professor O’Donnell. Following the lecture we will discuss the requirements for the concept summary. The remainder of the class will be available as studio time.
Session 2: Today we will continue with part 2 of the color discussion. Following the discussion we’ll look at the requirements for the final project. After the discussion I will demonstrate some of the basic features in Photoshop. During the last 30 minutes of class I will give you feedback on your work so far on the Screen Design Mockups.
Where to find 3D models to use in Adobe Dimension
TurboSquid
Thingiverse
SketchFab
Project 5: Physical Package Design
Due: Session 2, Week 14
Description:
Use the skills you have learned in Illustrator, InDesign, and Photoshop to produce the package design for a physical product. Physical media including CD, DVD, or game boxes are acceptable examples. You may also consider creating the packaging for food, beverages, cosmetics, electronics, or toys. The product needs to be either a mock product that you invent, or a redesign of packaging for a product that does not have broad distribution (i.e. a local business that is just getting started).
Use type on your packaging in ways that emphasize personality. Use a workhorse typeface for non-branding related type such as ingredients, addresses, website, and other info. The branding on the containers should not be designed for “long-distance” reading, but instead be selected to illustrate the personality of the product and capture the attention of your audience. Apply Raymond Loewy’s design philosophy of MAYA: Most Advance Yet Acceptable. “Acceptable” is judged by the audience, so be sure to research who the product is for.
Study other packaging designs by measuring the type and column widths. Figure out what sort of grid they used. If you find something you like and you believe it is appropriate for your project, borrow from it. However, use only original imagery for the project..
Requirements:
1. Use a grid system in InDesign to create the layout for your package design.
2. Design the artwork for the top, front, back, and sides using Illustrator or Photoshop.
3. Prepare any vector art such as logos or sigcuts in Illustrator.
4. Use typesetting that attracts the audience on the fthe packaging.
5. Use more readable “workhorse” typefaces for the ingredients, instructions, urls, etc.
6. Browse online package design templates to decide on the format for the design.
8. Compress all the PDFs and .indd files into a zip and upload to Canvas by session 2 of week 14
Points Breakdown:
3 points may be earned for the design and personality of your package design
3 points may be earned for the use of color and original imagery
4 points may be earned for the typographic choices and vector assets (logos, etc.)
Relevant Resources:
Adobe Package Design Templates
Adobe Dimension
Vecteezy Package Design Templates
Noiseland Templates (vinyl)
Copycats Media Templates (CDs/DVDs)
PhotoShop Lesson 1: The Basics
Overview of the interface and basic tools
How to open a new document and define its defaults
Using the selection and direct selection tools
Adjusting and applying stroke and fill to an object